Local TV News is Going #DigitalFirst

August 21st, 2019

Excerpt from RTNDA article “Local TV News is Going #DigitalFirst” published on August 20, 2019

While TV viewership hasn’t cratered yet, the prognosis isn’t good. Younger viewers who grew up with streaming video, on-demand video libraries and social media can’t imagine sitting down in front of the television to watch a linear 6 p.m. newscast, with stories chosen and ordered by someone else. Instead, they want information that matters to them, via the collective wisdom of their social media friends’ “shares,” delivered to them on mobile devices, when and where they want to view it.

This trend is starting to show up in annual surveys of TV viewers. A recent study by the Pew Research Institute, for instance, found that, while local TV is still Americans’ “preferred method” of getting news, daily viewership dropped as much as 19 percent between 2017 and 2019.

With no sign that this trend will reverse itself, TV stations are right to experiment with converged “digital first” operations. But even without going all-in on digital, a good start is to consider things like:

  • Meeting younger viewers where they are in the digital world. That means less emphasis on Facebook and Twitter, and more stories posted on Instagram and Snapchat, where studies show younger people prefer to post.
  • Encouraging talent to post more “personality” posts on social media. Since people like sharing news from friends, they’re more likely to re-post things from reporters they think they “know.”
  • Recognizing that a TV story doesn’t become a web or social story, just because it’s posted online. Web and social stories need to be more viral – and include things like vertically-shot video, subtitles instead of narration, quicker cuts, and a faster pace, in order to get more clicks.
  • Including more evergreen stories in the daily news mix, since they have more shelf life than day-of stories when posted online.
  • Experimenting with longer-form storytelling, like podcasts or online-only documentaries. They can give deeper perspectives into current events or look back at how issues have developed over time. That’s something traditional local TV news can’t do well, because of its time constraints.
  • Developing streaming apps and content for OTT devices like Roku, Apple TV and Smart TVs. As the number of “cord cutters” grow, these devices can help in distribution, and provide a place for subscription “extras” like high school sports highlights, hyper-local information, and the longer-form documentaries mentioned above.

Changes like this are never easy or cheap, but they’re necessary for local TV news to avoid dipping to black forever.

Source: https://rtdna.org/article/local_tv_news_is_going_digitalfirst

Bitcoin’s 8.7% Decline Pales in Comparison to Record Run

December 13th, 2017

Central banks are manipulating gold prices

December 5th, 2017

8:31 PM ET Wed, 13 Aug 2014
Chris Powell, Secretary of Gold Anti-Trust Action Committee, says the rigging of gold markets by the U.S. and international central banks has worsened over the years.

GATA: Central banks are manipulating gold prices from CNBC.

notTV Releases Music Video Channel on the Internet

October 6th, 2017

Artwork courtesy Olga Poreda

 

 

 

 

 

 

 

 

Go to www.not.tv to watch notTV.

Netflix commits $500M to Canadian content

September 29th, 2017

Netflix to commit $500M over 5 years on new Canadian productions: sources

Questions remain about how Canadian producers will be able to access funding to create programming

By Catherine Cullen, CBC News Posted: Sep 27, 2017 5:43 PM ET Last Updated: Sep 27, 2017 8:37 PM ET

CRTC to review decision about lowering Canadian content

September 29th, 2017

CRTC licence renewals threaten Canadian programs, say critics

Film and TV creators say we’ll see fewer Canadian shows because of licencing renewals approved this week

By Jessica Wong, CBC News Posted: May 17, 2017 6:52 PM ET Last Updated: May 17, 2017 6:59 PM ET

http://www.cbc.ca/news/entertainment/crtc-pni-funding-1.4120348

Heritage minister orders CRTC to review decision lowering Canadian content

‘This is a real victory for the thousands of Canadians who stepped up and spoke out,’ says ACTRA head

By Peter Zimonjic, CBC News Posted: Aug 14, 2017 9:02 PM ET Last Updated: Aug 14, 2017 9:02 PM ET

http://www.cbc.ca/news/politics/broadcasters-canadian-content-crtc-joly-1.4247306

UBCO students join notTV to contribute and innovate.

September 21st, 2017

In a radical move, notTV has adopted a team of 4th year University students from UBCO to develop a next generation prototype. A team of software development students have joined notTV in its next phase of development.

Amidst a recent crowdfunding campaign effort, the notTV team admits that the journey has had its share of challenges, but that they are excited to explore the future creation possibilities with the next generation of innovators.

 

 

“You need to jump into the challenges. Life is exciting when you take risks.”

Video Assets in the Internet Economy

September 18th, 2017

People and businesses who have created high quality videos for the Internet are going to be enjoying the next 30 years as their videos get watched over and over with future generations. Our culture is putting everything on the Internet, and as we consider where “Internet Television” is taking us we see new “Internet TV Channels” popping up. This presents a chance to have a discussion around how TV content is created… the style and purpose.

TV has become very fast paced and dramatic, with the need to keep you hanging until after the commercial break. The Internet is leaning towards shorter form content with short explosive ads. But, how will the style change as we step back from this need for bombardment which came from the days of the non-interactive television experience.

Internet TV will be something that is watched well into the future, and the life-span of your content will be determined by the quality and timeliness. Is your video timely? Does it have an expiration date? Is it repurpose-able? Would it be well suited for re-mixing?

As we get into these topics and areas of discussion notTV will curate these conversations and much more.

Stay tuned, and subscribe to notTV for ideas and discussions around the future of media.

Blogger says Bitcoin needs to be worth $1,000,000 to be a legitimate currency

September 18th, 2017

Mark Decabre talks about Satoshis and the value of Bitcoin at MarketWatch.com

“A single bitcoin was worth about $3,900 in recent trade on Monday, off lows of the past few days, according to data site Coindesk.com, amid regulatory headwinds in China and critical comments from Wall Street pros like J.P. Morgan Chase & Co.’s CEO Jamie Dimon.

“Still, a bitcoin would need to be worth a stunning $1,000,000 to be a bona fide monetary unit, says Iqbal Gandham, U.K managing director at eToro, a trading platform.

Image courtesy MarketWatch and Getty Images

A new streaming service by Discovery, Viacom, A+E Networks, AMC Networks, and Scripps

September 12th, 2017
 In the United States…
People who are tired of paying for TV sports channels they don’t watch will soon have a new option.

Cable channels owned by Discovery Communications, Viacom Inc., AMC Networks, A+E Networks and Scripps Networks Interactive will be part of a new streaming service expected to have a “soft launch” in coming weeks, people familiar with the situation say.

Subscriptions will cost less than $20 a month.


%d bloggers like this: