Archive for the ‘Marketing’ Category

Instagram Robo Likes

Wednesday, August 2nd, 2017

I Spent Two Years Botting on Instagram — Here’s What I Learned

Brands Are Swiftly Taking Automated Digital Ad Buying Operations In-House

Thursday, April 23rd, 2015

Here are a few excerpts from an interesting article on digital advertising:

Brands are taking their automated digital ad buying operations in-house, and they’re doing so swiftly

  • In-house spend is the fastest growing category in the programmatic ecosystem,
  • The movement of programmatic operations in-house will likely be concerning to ad agencies, the traditional stewards of marketers’ advertising creative and media operations.
  • Every month, 60 billion ad impressions are purchased through Index
  • Since Index services only the sell side, it requires buyers provide more information than usual….which is what allows the categorization.
  • The two main categories driving the in-house movement are financial and CPG advertisers
  • ad buyers are frustrated with ad agencies’ approach to programmatic.

(Editor’s note: What is Programmatic Direct?  One definition: Programmatic direct is a way to automate direct ad buys for set campaigns.)

Source: Thewrap.com

Seth Godin Marketing Quote

Thursday, February 13th, 2014

“Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.”

-Seth Godin


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