Archive for the ‘Uncategorized’ Category

Local TV News is Going #DigitalFirst

Wednesday, August 21st, 2019

Excerpt from RTNDA article “Local TV News is Going #DigitalFirst” published on August 20, 2019

While TV viewership hasn’t cratered yet, the prognosis isn’t good. Younger viewers who grew up with streaming video, on-demand video libraries and social media can’t imagine sitting down in front of the television to watch a linear 6 p.m. newscast, with stories chosen and ordered by someone else. Instead, they want information that matters to them, via the collective wisdom of their social media friends’ “shares,” delivered to them on mobile devices, when and where they want to view it.

This trend is starting to show up in annual surveys of TV viewers. A recent study by the Pew Research Institute, for instance, found that, while local TV is still Americans’ “preferred method” of getting news, daily viewership dropped as much as 19 percent between 2017 and 2019.

With no sign that this trend will reverse itself, TV stations are right to experiment with converged “digital first” operations. But even without going all-in on digital, a good start is to consider things like:

  • Meeting younger viewers where they are in the digital world. That means less emphasis on Facebook and Twitter, and more stories posted on Instagram and Snapchat, where studies show younger people prefer to post.
  • Encouraging talent to post more “personality” posts on social media. Since people like sharing news from friends, they’re more likely to re-post things from reporters they think they “know.”
  • Recognizing that a TV story doesn’t become a web or social story, just because it’s posted online. Web and social stories need to be more viral – and include things like vertically-shot video, subtitles instead of narration, quicker cuts, and a faster pace, in order to get more clicks.
  • Including more evergreen stories in the daily news mix, since they have more shelf life than day-of stories when posted online.
  • Experimenting with longer-form storytelling, like podcasts or online-only documentaries. They can give deeper perspectives into current events or look back at how issues have developed over time. That’s something traditional local TV news can’t do well, because of its time constraints.
  • Developing streaming apps and content for OTT devices like Roku, Apple TV and Smart TVs. As the number of “cord cutters” grow, these devices can help in distribution, and provide a place for subscription “extras” like high school sports highlights, hyper-local information, and the longer-form documentaries mentioned above.

Changes like this are never easy or cheap, but they’re necessary for local TV news to avoid dipping to black forever.

Source: https://rtdna.org/article/local_tv_news_is_going_digitalfirst

NotTV gains momentum in Kelowna, British Columbia

Monday, April 11th, 2016

The journey of NotTV has been a long one, officially kicking off late one evening in Vancouver,  British Columbia,  Canada. Back in 2008 Comedian Brett Martin coined the name notTV to describe the Internet platform that Travis Cross was designing. The Website for independent artists to distribute their work on is intended to create a sustainable revenue model for artists and creators who choose to work professionally in the world of new media.

In 2015, the project shifted to Kelowna,  BC where the pilot program NotNow.tv began development. NotNow.tv is a news magazine and variety show that will showcase works of art from artists and creators in the notTV community.

If you would like more information about the project or want to get involved in a local production sign up for the newsletter to be notified of all upcoming announcements.

Sign up for our newsletter at,  http://nottv.global/

Twitter’s top management just announced a massive exodus—on Twitter

Monday, January 25th, 2016

http://qz.com/601844/twitters-top-management-just-announced-a-massive-exodus-on-twitter/

Swarmify raises seed funding to end video buffering

Wednesday, January 13th, 2016

http://www.streamingmedia.com/PressRelease/Swarmify-raises-seed-funding-to-end-video-buffering_40346.aspx

Something to watch out for. NotTV has its own solution to end video buffering but it is a business model and infrastructure solution, whereas Swarmify may be a software solution.

Kaltura’s Open Source Video Platform

Friday, November 20th, 2015

Pay-Television Definition

Monday, March 2nd, 2015

Pay television, premium television, or premium channels refer to subscription-based television services, usually provided by both analog and digital cable and satellite television, but also increasingly via digital terrestrial and internet television. Subscription television began in the multi-channel transition and transitioned into the post-network era.[1] Some parts of the world, notably in France and the United States, have also offered encrypted analog terrestrial signals available for subscription.

Source: http://en.wikipedia.org/wiki/Pay_television

Bernie Sanders Calls Out Media For Not Covering Obama’s Trade Deal

Monday, March 2nd, 2015

http://www.huffingtonpost.com/2015/03/01/bernie-sanders-media-tpp_n_6777248.html

The Best Way to Keep Founders Around After an Acquisition

Friday, August 1st, 2014

Someone founds a company because they want to be a leader, not a follower. Entrepreneurs have a difficult time when the acquiring company tries telling them how to run the business they have created and grown.

When the acquiring company is successful at getting the founder to stick around, it’s typically because they’ve learned to give their founders the latitude to run their startup as an independent unit within the business. You’ll hear these founders say, “I work for Marc [Benioff]” or “I work for Jeff [Bezos]” rather than “I work for Salesforce” or “I work for Amazon.”

In this case the startup founders get direct access to the CEOs. Nothing changes for the startup except who owns the company.

Source: TechVibes

Software Startups Not on Cloud ‘Doing It Wrong,’ Says Reddit’s Jeremy Edberg

Friday, August 1st, 2014

A startup faces a lot of challenges in its’ life-cycle, but there are few that stick out.

The first question has to do with explosive growth—how do you start it?

A lot of startups often die looking for that growth.

Those that thrive, and find user attention often struggle with what can at time be an even more complicated problem: how do you manage that growth once it has started?

Reddit draws just over a hundred million unique visitors every month. With just under 8,000 active communities embedded within the site as subreddits, it powers the global “community of communities”—and is one of Alexa’s top 100 sites. It is a global brand of its own, capable of curating a rush of traffic to the most pressing political issue of the day, or a funny picture of a dog.

Source: TechVibes

CBC Among International Agencies Backing New Global Broadcasting Initiative | Broadcaster – Canada’s Communications Magazine

Tuesday, April 24th, 2012

CBC Among International Agencies Backing New Global Broadcasting Initiative | Broadcaster – Canada’s Communications Magazine.

2012-04-23

Excerpt:

The Canadian Broadcasting Corporation has joined 12 other international broadcasting bodies in founding the landmark Future of Broadcast Television (FOBTV) initiative in Las Vegas.

The FOBTV initiative builds on last November’s Future of Broadcast TV Summit, in Shanghai, China, where broadcast leaders formed a framework for the evolution of digital terrestrial television.

The new Memorandum of Understanding sets out five objectives for the FOBTV initiative:

1. Develop ecosystem models for terrestrial broadcasting, taking into account business, regulatory and technical aspects;

2. Develop requirements for next generation terrestrial broadcast systems, taking into account the needs of a connected society and maximizing the efficient use of spectrum;

3. Foster collaboration between digital TV development laboratories;

4. Recommend major technologies that can be used as the basis for unified new standards;

5. Request standardization of technologies by appropriate organizations, such as DVB, ATSC, ARIB, and others.

The DVB Project, the digital TV standards body hosted by the EBU, is also a signatory of the FOBTV agreement.

The others are the Advanced Television Systems Committee (ATSC); Canadian Broadcast Corporation (CBC); Communications Research Center (CRC); Electronics & Telecommunications Research Institute (ETRI); Globo TV Network; IEEE Broadcast Technology Society; National Association of Broadcasters (NAB); National Engineering Research Center of Digital TV of China (NERC-DTV); NHK Science & Technology Research Laboratories; Public Broadcasting Service (PBS) and the Brazilian Society of Television Engineering (SET).


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