More from Special to Financial Post
Canadians are spending more time watching videos online, causing advertisers to increase their focus on the burgeoning digital frontier, according to a new report.
Spending for online video advertising is expected to increase by 43% in 2012 over the previous year, a figure that would top $74-million, according to data collected by San Francisco-based digital advertising firm BrightRoll.
Of the estimated 25 million Canadians online, 91% watch at least one video per month, with total viewer ship increasing 58% since 2011, according to the BrightRoll study, which surveyed 100 Canadian advertising agencies.
“The greatest growth that we’ve seen in unique viewers has been in adults 55 years and older who have been slow to jump on the bandwagon of online video,” said Koushalya Subramanian, a researcher at BrightRoll.