Ooyala Offers Advice on Reaching and Keeping Cord-Cutters

Millennials aren’t tied to their TVs or to pay TV services. To attract them, understand what they want and be flexible.

Can operators stop the rise of cord-cutting, and create a strategy to attract cord-nevers? A report from online video platform Ooyala called “All About the Cord” sheds light on who is turning away from pay TV and why, and offers tips on attracting them.

Source: http://www.streamingmedia.com/Articles/News/Online-Video-News/Ooyala-Offers-Advice-on-Reaching-and-Keeping-Cord-Cutters-102190.aspx

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