Regulator cuts local daytime requirement from 55% to zero, but keeps prime-time rule at 50%. CRTC chairman Jean-Pierre Blais announced Thursday that the regulator is easing its long-standing rules for TV broadcasters over Canadian-produced content. (Sean Kilpatrick/Canadian Press)
The CRTC has unveiled a dramatic overhaul of its old protectionist rules for television programming, including the relaxation of its long-standing rules that require TV broadcasters to carry a certain quota of Canadian-produced content.
“Television quotas are an idea that is wholly anachronistic in the age of abundance and in a world of choice,” CRTC chairman Jean-Pierre Blais said in a lunch address to the Canadian Club of Ottawa.
But during weekday prime time — 6 p.m. to 11 p.m. — the requirement that 50 per cent of programming must be Canadian will be maintained.