Archive for March, 2011

What is NotTV?

Monday, March 21st, 2011

NotTV is exactly that – it’s NotTV. But the name is actually a play on words because it’s essentially a recreation of television for the Internet and the Internet is definitely not TV. The concept of new media is still so new that there may be some confusion around what Internet television is, or could possibly be. IPTV (Internet-Protocol Television) is a type of Internet Television; but, it’s closer to traditional television than what NotTV is promising to be. NotTV delivers content on demand. It also reinvents the process of content acquisition and distribution. Business models such as Netflix and MoboVivo embrace the traditional licensing method of content acquisition, whereas NotTV is an entirely new way of thinking when it comes to content, licensing, and copyright.

The Internet has created a new economy, requiring us to let go of 20th century business concepts and create entirely new models. Not every industry is capable of adapting to the Internet economy. It’s as though we are sitting on the bank of a raging river and every day the river is getting bigger and flowing faster. On the other side of the river is an entirely new world, waiting for our creation and new business concepts. The river represents technology. Everyday technology is advancing, the world is getting smarter and faster – the river flows harder and faster. The challenge is navigating the river and making it to other side. A business needs to be amphibious or it might not survive the intensity of the river. But not all businesses are amphibious. Some won’t make it. Others will. And on the other side of the river there are new opportunities that have never existed, that have never been imaginable. It’s an amazing time we live in, it just takes some consideration and vision. First we need to see the river, and then we need to start building a raft. My raft is NotTV.

I went through Broadcasting school at Mount Royal University in 2004. My passion is in my career and as the media industry changes so must I. In 2008 I started building NotTV out of necessity. I’m a trained camera operator turned producer and I’m eager to create content that has no home on traditional television, but content that rivals television in quality. The problem is, there is nowhere to put that content that will earn me enough royalty so that I can make a career out of it. And I know others are in the same position. NotTV is an answer to that problem.

Music videos, documentaries, shorts, movies, and series will all have a home on NotTV; earning the creators an eternity of royalty. But, there’s a lot more to the system than just royalty. Since we’re re-inventing the television industry we may as well invent some new features too. However, I’m not at liberty to discuss all of the features.

It’s been a challenge to raise any capital for this project, some people seem to understand what we’re doing but nobody really seems to get it. Finally in 2011, the presentation is becoming a lot clearer. Last year it would take over 10 hours of explanation, now people are clicking in less than 30 minutes. That’s a good sign. We’ve got a great development team and the first prototype will be ready in April.

The second prototype we hope to be ready by the end of the year, we’re still scrounging for resources but we’ve had a couple of equipment donations which is a huge step forward. I don’t think people realize what’s involved with plugging into the Internet economy. We live in a world of applications and technology. Our greatest asset is research and development, but this requires resources. I upgrade my computer every year and the advances in technology are just amazing. But the advances in television (or should I say not television) are going to be even more amazing. You’ll have to wait and see.


INFO: Monday March 14, 2011

Monday, March 14th, 2011

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NotNEWS: Friday March 11, 2011

Friday, March 11th, 2011

NotNEWS is still in development. Hopefully the first edition will be out next Friday.

NotNEWS is to be a weekly short news program (under 15 minutes) available on demand instead of streamed live. The news program will cover stories and topics in the following 8 sectors:

  • Governance and Law
  • Education
  • Economics, Business, Philanthropy
  • Health, Relationships, Personal Growth
  • Science and Technology
  • Spirituality and Religion
  • Environment and Habitat
  • Culture, Media and Communications

The program will cover one sector each week and have a Canadian focus. Stories will cover what is good and what is moving our society towards a positive future.

If you have any story ideas please email Travis at:  travis {at}

ANIMATION: Thursday March 10, 2011

Thursday, March 10th, 2011

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SHORTS: Wednesday March 9, 2011

Wednesday, March 9th, 2011

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MUSIC: Tuesday March 8, 2011

Tuesday, March 8th, 2011

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INFO: Monday March 7, 2011

Monday, March 7th, 2011

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Johnny Discovers NotTV

Friday, March 4th, 2011

by Cathy Hubbell

Johnny sits sipping a frothy latte at his usual corner table in Julia’s Coffee House. The aroma of fresh coffee is invigorating. He wonders why the place isn’t bustling with customers on this lazy Saturday morning. The ambience is unique, cozy and it is the perfect place to hold production meetings.

“Hey, Johnny! What’s shaking?” Bill pulls up a chair and grins at his pal.

“Hi ya, Bill – good to see you”, Johnny says wiping foam from his chin. “Hey, I have great news! I just found out that the Alberta Foundation for the Arts is giving me a grant for my project. The Alberta government spends approximately $85 million dollars annually on Arts and Culture. It’s not much but they have agreed to give me some of it!”

“Congratulations, that’s fantastic. What’s the project?”

“It’s a video production – high definition, great music, great storyline. But now I need to get a crew together. I thought I had a writer but he got called out of town at the last minute. Say, what are you up to these days?”

“As it turns out I’m in between gigs. I could be persuaded. Who else do you need?”

Johnny thinks a moment, “A director for sure, oh and at least two actors.”

Bill nods towards a table nearby. “You might be in luck. Over there are Maddy and Shawn a couple of actor friends of mine. Should I call them over?”

“Yes, please do.”

Bill goes over to invite the two to join them.

After Johnny explains the terms of the project Maddy says, “It sounds great! I’m in.”

“Me, too”, Shawn chimes in.

Johnny clasps his hands together. “Great! Now all we need is a director.” As luck would have it just at that moment he glances up to see his good director friend Sandy walk into the coffee shop. Johnny quickly jumps up to greet him and brings him back to introduce the group.

“Hey guys, we lucked out. Sandy is looking for a project to work on so he’s in, too. This is working out perfectly. Let’s get started. We have several months of work ahead of us – we’ll meet here regularly.”


Johnny looking glum arrives after the others. He is preoccupied with his thoughts and doesn’t notice a new person in the group. They look at him expectedly.

Holding up a DVD he says, “Well, we have a fantastic production here. The reception was encouraging. But now we have to figure out how to make money from it. Any suggestions?”

Sandy says, “We can make copies and sell them.”

“Yeah right”, says Shawn. “Where? Door to door? Walmart? My aunt and uncle will probably buy a copy or two.”

“Or we can approach the major broadcasters except I hear you really need to know someone…,” Peter trails off.

Bill jumps in, “I have a great idea for the next script. And we work so well together as a team we have everyone we need for it right here.”

“Hang on”, Johnny holds up his hand. “We don’t have any more money to make another production. We have to make money from this baby”, he waves the DVD, “before we can start another project. I’ve been in this position before. It’s so frustrating. This is my home and I want to be in the film industry here in Alberta. We have a long and rich production history. A filmmaking destination since the early 1900’s, Alberta has starred as many locations worldwide, and hosted many of the best studios and networks. I want to be a part of that. But how is that possible when I have no way to sell my productions?”

The group drifts into a gloomy silence.

The newcomer amongst them pipes up.

“Actually, that’s not really true.”

Johnny notices the young man for the first time. “Who are you?”

Bill intervenes. “Johnny, this is Drake. He is also a writer. I invited him along because he and I have been working on a terrific script it will be perfect for our next project.”

Johnny sighs, “As I said we have no more money. It’s a vicious cycle. We were lucky to get some funding from the government to help us produce our video but now we have no way of earning money from that to create another project. It seems like we’re doomed to participate in the Arts as a hobby and not a career. That really sucks. It’s the only thing I want to do. This is my life ambition.”

Drake pushes plates away and brushes some crumbs from the table. “I recently came across the perfect solution.”

The group raises their eyebrows.


“What’s not TV?”

“It’s a brand new Internet based system that will allow us as artists to delve into our craft and develop it as a career as we want to.”

Sandy says, “I’ll bite. How does it work?”

Drake picks up a sugar container and puts it in front of him. “This represents the artists: writers, directors, musicians, actors, producers. We will call this entire group “Producers”. They create content like so.” Drake picks up their DVD. “Johnny, Maddy, Shawn, Bill and Sandy all create their own accounts on NotTV. Since Johnny is the producer of this video project he assigns the payout scheme by logging into his account and logging an agreed upon percentage for each artist.”

Drake picks up a creamer jug and places it across from the sugar container. The creamer represents the “Viewers”. Each time a viewer signs into NotTV and views this video revenues flow into the NotTV system and are distributed into several different accounts – some goes into each of the artist’s accounts according to the payout scheme and some goes to pay for NotTV expenses like bandwidth and hosting costs and some goes into a special production fund so that when you have an idea for another project you can apply to use some of that money. As more and more productions are uploaded that production fund grows in size.”

The group is quiet, thoughtful.

Julie, owner of the coffee shop, stops at their table to refill coffee cups.

Johnny frowns, “But where does the money come from?”

Drake says, “Excellent question.” He looks around and picks up a wallet from the table. Shawn instinctively grabs for it. “It’s okay”, Drake whispers, “I promise to give it back. The wallet represents the “Advertisers”.” And he places it across from the creamer and sugar now forming a triangle.

“Advertisers, like Julie here, sign up to insert ads into the productions. Each time their ad plays, money goes into that production.”

Julie laughs. “I can’t afford to pay for advertising”, Julie says.

“With this system you can afford it”, Drake tells her. “It is especially affordable for the small business owner. And through a unique system of inserting tags and using viewer preferences set by the viewer your ad is targeted to your audience – those who will actually be interested in your products and services, thereby increasing the value of your advertising dollar. You buy advertising, much like Google ad words, and only when your ad plays does your account balance diminish.”

Sandy nods enthused, “It sounds like a closed system, I mean, like a self sustaining system.”

“Exactly!” Drake says, “It is. It’s a Win-Win-Win and allows everyone to succeed doing what they enjoy doing. So, now run, don’t walk, to your nearest computer, create an account on NotTV and upload this video. Tell your friends and families to go watch it online and watch the revenues grow in your online NotTV bank account.”

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